colors and meanings

Color can evoke strong emotional and cognitive responses. However, there are still questions to be answered. This is largely because most responses are learned and we all have different life experiences. A color can evoke a negative response, or meaning to someone could also can evoke great joy for someone else.

It is very important for global consumer product manufacturers to be aware of these emotional and cognitive responses when developing a multi cultural color strategy. Culture can be defined using demographic profiles : age, gender, socio-economic status, life experience, education, class, ethnicity and location.

With today’s effects of globalization, meaning of colors and use of colors by different cultures are more similar than before.

Here is a great source to follow global color meanings and trends : global colour.

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