power of color in branding

specifications of logo colors usually start from screen based systems. as the usage of log colors start spreading to other areas of the branding and marketing, the cross reference for color consistency becomes necessary. variety of applications of the same colors over different surfaces require a color management system. color gives identity to brands. color also helps to differentiate brands’ identities. it can also help to structure product lines of a brand for example with packaging colors.

for example IKEA uses NCS visual color tolerance guides to control its corporate blue and yellow. some other corporations have their own in house color control systems to help with the accuracy of color match among its logo color applications.

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