Jeff Koons either displaying a show at Versailles or an installation outside Guggenheim museum Bilbao, or a giant silver rabbit at Macy’s Parade, he continues to be a controversial American artist.
For him, the hand of the artist is not the important issue: “Art is really just communication of something and the more archetypal it is, the more communicative it is.” so he uses lots of everyday shapes and objects such as balloon like animals.
Some considers his work kitsch or labels it as neo-pop or post-pop as a reaction to minimalism or conceptualism. However, Jeff Koons reacts to such comments stating that there is not hidden meaning under his works. It is as simple as what it looks – and it looks shinny with mirror like surfaces with bright colors; there is no gap between what you perceive and what the work is within itself.