“I believe that the future only begins when the past has been completely dismantled, its logic reduced to dust and nostalgia is all that remains.” once said ettore sottsass~and this is what he did.
as a reaction to “function” that he heard a lot in the past, he focused on sensual and exciting side of design.
he also experimented with the bright colors- the valentine typewriter in the bright red, poppy plastic described as “a biro among typewriters”. although Sottsass later dismissed the Valentine as “too obvious, a bit like a girl wearing a very short skirt and too much make-up” ~~it is still seen as an iconic ‘pop’ product.
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